Free · 35 lessons · 5 parts
STRTP School
A free and easy startup school that will help you understand things before joining the accelerator.
35 lessons in 5 parts
FoundationsWhat a startup is, why most die, and a problem worth solving.
- What a startup is
- Why most startups die
- The founder and the founding team
- Where good ideas come from
- Problem first, solution second
- Sizing the market
Hypotheses and testingTurn the plan into guesses, talk to users and test before you build.
- What a hypothesis is
- Writing a hypothesis you can test
- Finding the riskiest assumption
- Talking to users: the rules
- Running a customer interview
- Experiments before code
- The MVP
- Build, measure, learn
- Pivot or persevere
Fit, metrics and economicsHow to know it works: retention, unit economics and pricing.
- Product-market fit
- Pirate metrics: AARRR
- Retention and cohorts
- Unit economics
- Business models and pricing
Growth and the companyOne number to grow, first sales, the launch and the team.
- Growth: the one number
- Distribution channels
- Founder-led sales
- Launching
- Company setup: incorporation, equity, vesting, IP
- Hiring and culture
- Runway: default alive or default dead
Fundraising and rhythmWhen to raise, how to pitch, and how to keep going.
- Should you raise money?
- Stages, SAFEs and dilution
- The pitch: one sentence, then ten slides
- Investor meetings
- The weekly cadence
- Founder psychology
- Your first 90 days
- Where this comes from
Start the school
Free. Your own page that keeps your progress, and a new lesson every workday.